![]() ![]() The most important benefit of open-ended questions is that they allow you to find more than you anticipate: people may share motivations that you didn’t expect and mention behaviors and concerns that you knew nothing about. Why Asking Open-Ended Questions Is Important Which (other) kinds of information would likely be in there?.Which things did you like the best about … ?ĭid you expect this kind of information to be in there? What would you most want to change about … ? ![]() What’s most confusing or annoying about … ? Please describe your level of experience with … What kinds of questions or difficulties have you had when doing this in the past? How might this change the way you do that today? Please tell me when you’ve found the item.What would (did) you expect to happen when you. How satisfied or dissatisfied are you with this process? How to Ask Open-Ended Questions Don’t (Closed) Not statistical insights, but qualitative insights. If you can get users to talk in depth about a question, however, you can absolutely derive valid information from 5 users. If you test with 5 users, it’s not interesting to report that, say, 60% of users answered “yes” to a certain question. However, in one-on-one usability testing, you want to get richer data than what’s provided from simple yes/no answers. Also, answers to closed-ended questions can easily be analyzed statistically, which is what you usually want to do with survey data. Open-ended questions are questions that allow someone to give a free-form answer.Ĭlosed-ended questions can be answered with “Yes” or “No,” or they have a limited set of possible answers (such as: A, B, C, or All of the Above).Ĭlosed-ended questions are often good for surveys, because you get higher response rates when users don’t have to type so much. You can learn unexpected and important things with this easy technique. It’s easy to focus on what you want to know rather than on how you ask, but the way you ask questions matters a lot in terms of what and how much you can discover. Typically, researchers ask questions before, during, and after research sessions. When conducting usability studies or field studies, it’s a great idea to ask lots of open-ended questions. ![]()
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